After an exceptionally successful first year event, The Palm Springs Fine Art Fair (PSFAF) returns February 15-17, 2013 at the Palms Springs Convention Center. Featuring more than 50 top international art galleries exhibiting and selling more than 2,000 carefully-culled works of post-war and contemporary art in a wide range of media, the PSFAF also takes place during Palm Springs Modernism Week — a week of cultural events that draws many art, architecture and design enthusiasts to the area. Once the playground of movie stars, titans of industry and world leaders, Palm Springs’ now thriving art scene continues to expand as the serious patrons who call it home nurture and generously support visual arts and culture.
Owned by The Hamptons Expo Group, the Palm Springs Fine Art Fair taking place over Presidents Day weekend is uniquely placed to draw starter collectors as well more seasoned investors. Art-related activities abound through a series of special events happening through the holiday weekend, including a Valentine’s Day Opening Preview Party Benefiting the Palm Springs Art Museum. The evening also celebrates presenting the Arts Patron of the Year Award to Helene Galen, a major presence in the Coachella philanthropic scene for 25 years. Along with a 50 year retrospective of the work of one of American Pop Art’s pioneers best known for his vibrant superhero paintings and suggestive overtly kitschy female nudes, Mel Ramos will receive a Lifetime Achievement Award at the fair. An elite group of distinguished artists selected to share the vision that informs the art works displayed by their dealers make in-booth presentations as part of Artist Spotlight throughout the fair, times vary. Symposia that provide in-depth insights into what’s currently hot in art complement hour-long panel discussions and talks with leading curators, critics, collectors and artists from around the world.
As an exciting addition to all that is on offer, the Palm Springs Fine Art Fair introduces the Museum Curators Weekend Retreat, where leading curators from Los Angeles, San Diego and across the Southwest reflect and share perspectives and opinions on the roles museums play in shaping as well as defining art.
“Museums have lately been bellwethers for change in both art and society,” observes Peter Frank, “and we want to spotlight some of the reasons why. Art museums affect their communities and are affected by them, so we have brought together some of the region’s most prominent and most active curators to discuss everything from outreach to income. Now that people realize their beloved museums, where they take refuge, are also sites of political and economic struggle, they should know the nature of this struggle. We want to help people get behind the headlines, and no one can do that better than the folks who actually operate museums.”
Elaborating on the program, President of the Hamptons Expo Group Rick Friedman says, “We included curators within a wide geographical area of the southwest region in efforts to get a larger and more diverse sample size. Perspectives and opinions from these museum curators reflect more of a national trend, rather than just one city, thereby eliminating any outlier effect.”
Veteran L.A. based art critic and museum curator Peter Frank (also Fabrik Magazine’s Associate Editor) moderates panels that encompass how Curators in the Community (Saturday 2/16, 12-1 pm) educate, collaborate with and lead audiences as well as donors. Curators encounter a wide variety of challenges, and the solutions they discover among successes and disappointments will also be discussed. Collectors can get practical advice from tax experts, museum curators and seasoned collectors from How to Donate Art to Museums (Saturday 2/26, 1-2 pm), and learn how to ensure donations are appropriate, mutually advantageous and rewarding. Economic ups and downs affect individual and corporate giving to museums so Museums and Money (Sunday 2/17, 12-1 pm) focuses on how fluctuating states of the economy affect curators and exhibitions, the impact this has on communities as well as museums’ efforts to increase their relevance and expand audiences.
For a more complete listing of panels as well as registration information, please visit www.palmspringsfineartfair.com